New Arrivals: HE 9761 - HE 9999
Showing 1 - 4 of 4 new items.
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© 2016,If air travel was once the bold future, it has now settled into a mundane, on-going present. We no longer expect romantic experiences or sublime views, but just hope that we get from here to there with minimal hassle. In The End of Airports , Christopher Schaberg suggests that even as the epoch of flight approaches a threshold of banality, there are still mysteries to be unraveled around our aircraft and airfields. Drawing from his own experiences working at an airport, as well as interpreting these spaces from the perspective of a cultural critic, Schaberg explores the secret lives of jet bridges, seating areas, concourses, and tarmac vehicles, showing how the ordinary objects of flight call for wonder and inquiry. The End of Airports is not an obituary-it's more like an ode to terminals in the digital age.
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© 2016,If air travel was once the bold future, it has now settled into a mundane, on-going present. We no longer expect romantic experiences or sublime views, but just hope that we get from here to there with minimal hassle. In The End of Airports , Christopher Schaberg suggests that even as the epoch of flight approaches a threshold of banality, there are still mysteries to be unraveled around our aircraft and airfields. Drawing from his own experiences working at an airport, as well as interpreting these spaces from the perspective of a cultural critic, Schaberg explores the secret lives of jet bridges, seating areas, concourses, and tarmac vehicles, showing how the ordinary objects of flight call for wonder and inquiry. The End of Airports is not an obituary-it's more like an ode to terminals in the digital age.
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© 2013,In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers. "
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© 2014,Fourteen authors from around the world--including lawyers, journalists, scientists, and architects--share their travel stories about life and work "beyond flying," offering an inspiring catalog of reasons to fly less, some great ways of switching to sustainable choices, and the delights of richer travel experiences. These are the stories of how these remarkable people found easy and better ways of living and working in a globalized world with less air travel. Beyond Flying is an argument for and case study of the action individuals and businesses can take to reduce their carbon footprint by flying less.